San Francisco: Users can now book tickets, order food, make appointments and reservations from Instagram itself as the photo and video sharing app on Wednesday rolled out "call-to-action buttons" for businesses.
With "Instagram Direct" and by adding these buttons to their profile, businesses would help customers connect with the third-party partners from the platform.
"Starting today, businesses will have a better way to manage their messages. Users will be able to see important new customer messages in the main 'Direct' inbox, instead of in the pending folder," the company said in a blog post.
"Users will also be able to star and filter conversations to come back to messages they would want to follow up on. Additionally, in the coming weeks we'll begin testing quick replies so that you can easily respond to common questions," the company said.
According to the Facebook-owned app, over 200 million users visit a business profile every day and over 150 million people have conversations with businesses through Instagram's "Direct" every month.
Instagram plans to expand this list to cover partners across all countries aiming to help businesses have more opportunities to connect and communicate with their customers.