New Delhi: WhatsApp has officially rolled out "WhatsApp Business" for small businesses in India. The free-to-download Android app is aimed at helping businesses communicate better with their customers.
The new app, available on Google Play Store, will make it easier for companies to connect with customers, and more convenient for its users to chat with businesses that matter to them.
WhatsApp Business, yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account.
WhatsApp Business was launched last week in Indonesia, Italy, Mexico, Britain and the US.
People can continue using WhatsApp as usual as there`s no need to download anything new.
Here's how companies can connect with customers via WhatsApp Business
Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you're busy.
Messaging Statistics: Review simple metrics like the number of messages read to see what's working.
WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
Account Type: People will know that they're talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.