Japanese automaker, Toyota Kirloskar Motor Pvt. Ltd, has announced that it has sold more than one lakh units of the Fortuner in India. The Fortuner was launched in the year 2009 and since then the Ford Endeavour has been its primary rival. Last month, the automaker launched the second-gen model at Rs 25.92 lakh (ex-showroom, New Delhi), and it goes up against the second-gen Endeavour, which was launched back in January this year.
N. Raja, director and senior vice president, marketing and sales, Toyota Kirloskar Motor, said, “Being able to serve more than one lakh happy customers in such a premium and competitive segment, is a huge achievement for us. This would not have been possible without the support of our customers who have appreciated the product so much.”
Besides this, Toyota highlighted in an official release that it has received 6000 bookings for the new Fortuner within the first few weeks of its launch. Speaking of its launch month sales, Toyota retailed close to 2000 units of the new Fortuner in November, registering an 80 pecent growth compared to the same month last year. Presently, Toyota is trying to clear its 5000 pending orders at the earliest possible.