Innovative e-prescription for Ayurveda

Updated: May 17, 2013, 09:10 AM IST

Kochi: In a novel initiative, a group of Ayurveda experts have launched a medical treatment package in cyberspace without compromising on the ancient healing system`s core principle of basing prescriptions after studying each patient individually and in depth.

`NaturWell`, which claims to guarantee overall wellness to subscribers of the year-long programme being rolled out through homilies over the internet and medicines at doorstep, is essentially founded on tenets mentioned in ancient Ayurveda texts, according to Cybele Herbal Laboratories, which has fashioned the scheme.

Company CEO P N Balaram said a holistic Ayurveda cure to mental and physical ailments requires a physician-patient interaction of no less than six hours. But as this is impractical in today`s world, `Naturwell` was drawn up, he says.

The regimen claims to guarantee wellness over a year, based on treatments to patients based on their e-mail responses to a comprehensive list of 20 questions on the portal.

The personalised health regimen is divided on principles of `Rasayana` (energizing) and has four stages of three months each. The first quarter focuses on conditioning and strengthening the body and the next on toning up the mind.

Stage three aims at awakening and balancing the senses, while revitalising energy is final-leg pursuit.

It took 14 years for a group of experts with Ceybele to pore over 1,18,000 codified pages of Ayurveda manuals to arrive at `NaturWell`, which also takes into account yoga.

The mission was started in 1999 under endocrinologist R V Jayakumar of Thiruvananthapuram Medical College along with a doctors` team.
Documentation was over in 2010 and the software was developed by US group Natural Solution Foundation, which incorporated all compiled ayurvedic knowledge.

"The new-age remedies are incorporated as per time tested Ayurvedic principles," he said, adding Cybele has tied up with Natural Solution Foundation to market the NaturWell programme in USA. "It has just been launched. We are getting excellent response, particularly from America," he said.