Zee Media’s BBV makes a sensational start
Launched with aim to empower people on topics of national importance, Bharat Bhagya Vidhata, an initiative by Zee Media Corporation Limited, is already making waves in the television space.
Launched with aim to empower people on topics of national importance, Bharat Bhagya Vidhata (BBV), an initiative by Zee Media Corporation Limited (ZMCL), is already making waves in the television space less than a month since the series came on air.
As per TAM data, which is considered the standard viewership gauge in Indian television industry, BBV has made a nationwide impact by highlighting thematic issues per week and reaching out to millions with the message about the need to set an agenda for the country.
Be it safety concerns related with women and elderly, price rise, corruption, or moral degradation, BBV aims to examine the current conditions in the country and their consequence to the common man. Alongside, possible solutions are thrown up and debated at length.
In the first 5 weeks that the show has been on air, the Gross TVTs for BBV have been more than 14 million (original and repeat telecasts) across all ZMCL channels - Zee News, Zee Business, Zee Uttar Pradesh Uttarakhand, Zee Madhya Pradesh Chhattisgarh, Zee Punjab Haryana Himachal, Zee Rajasthan Plus Marudhara, Zee 24 Taas and 24 GHANTA. (Source TAM, TG-CS 15+, Mkt-HSM, GTVTs, Wk 33-Wk 37’2013) TVT (Television Viewership in Thousand) as per TAM- Average no. of audience who are watching the programme at any particular minute during the entire duration of the programme.
The program is doing notably well on Zee 24 Taas, Zee UP and Zee Biz.
Devoted websites sections for the programme on zeenews.com and dnaindia.com are serving netizens some very compelling BBV content along with information about programme schedules and videos.