GCMMF which markets the popular Amul brand of milk and dairy products has crossed yet another landmark in its long and illustrious history. The results of the apex body of dairy cooperatives in Gujarat, were declared on 31st May 2012, in the 38th Annual General Meeting of GCMMF. The organization symbolizing ‘taste of India’ achieved another milestone by crossing the US $ 2.5 billion mark. However, this is not the only feat Amul is celebrating. GCMMF paid Rs. 9901 crore to its Member Unions, represented by 32 Lakh farmers. This way maximum share of consumers’ money earned by GCMMF is being returned to its member farmers. GCMMF has closed the year 2011-12 with a turnover of Rs. 11668 crores, which is approximately 20% higher than Rs. 9775 crore, the turnover in 2010-11. All over the country and world, where farmers are struggling to make their milk business viable in absence of good returns, the farmers of Gujarat are rejoicing over a 58% increase in their milk prices, over the last three years. Member farmers of GCMMF Ltd received a price of Rs. 468 per Kg Fat for their milk production this year, the highest price being paid to farmers in the country.
The high growth in turn-over is also reflected in the performance of its various mega-brands as the organization has further enhanced its market-share in different product categories in spite of tough competition from local as well as multinational players. GCMMF has done remarkably well in most of the value-added consumer packs. Amul Milk in pouches has shown an impressive value growth of 29%. Sales of Amul Dahi and Amul Buttermilk have grown by a remarkable 41% and 27% in value respectively. Sales in Amul Cheese have shown a consistent and impressive growth of 23%. Dairy whitener, Amulya too has shown a growth of 26% over previous year sales. Amul Ice cream has maintained the position of No. 1 Ice cream brand in India, leaving a wide gap with the nearest competitor.
GCMMF, last year, initiated its largest distribution expansion exercise to extend its reach to smaller towns and semi-urban areas. Apart from the 750 distributors added in dairy and fresh products segment, GCMMF also added 150 super distributors through the implementation of its new ‘hub & spoke’ model, to reach the smaller markets. Retailing continues to be an important strategic initiative for GCMMF. During the year 2011-12, 965 new Amul Parlours have been added, taking the total strength to 6315, thus reinforcing the wide popularity of this concept. Apart from the 170 parlours at railway stations and 303 parlours operating at various centers of excellence; Amul also has 600 air-conditioned Ice-cream scooping parlours. With this Amul has emerged as the largest single brand retail in the country.
While commenting on the results, Shri Parthibhai G. Bhatol, Chairman, GCMMF informed that this year’s performance is even more remarkable, considering the shortage of milk we faced in the beginning two quarters of the year and with this GCMMF has recorded a consistent growth rate of 20% over the last five years. Increased turnover of GCMMF means better returns for its farmer members, for whom this state apex body has been working relentlessly since last 38 years. He also mentioned about the growth plans, as part of which GCMMF will be investing Rs. 3000 crores to set up nine processing units in next four years. “This would enhance our milk handling capacity to 180 lakh litres per day against current capacity of 145 lakh litres per day”, said the Chairman. He emphasized that in order to make India a milk surplus country and to pay reasonable returns to the milk producers, Government would need to give policy focus to dairy. Dairy today contributes 26% in agricultural output but still receives only 12% of the public expenditure on agriculture. Further, exempting income tax on dairying, like it is in agriculture, and reduced VAT rates on consumer products which are currently as high as 12.5% would help boost dairy sector and ensure better returns to milk producers and consumers.
Shri Bhatol further informed that GCMMF plans to achieve a turnover of Rs. 14400 crore in the year 2012-13. As the undisputed leader of organized Indian dairy sector, GCMMF will continue to focus on expanding category penetration and enlarging consumer base of the product categories that it operates in.
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Shri Parthibhai G. Bhatol, Chairman, GCMMF
Shri R S Sodhi,Managing Director, GCMMF Ltd, +91 9375032201