Innovation First International, masterminds behind the internationally
recognized HEXBUG® Micro Robotic Creatures brand, announced it is
launching its popular family-focused product line of high-tech robotic
toys into the Indian market. For this global expansion, Innovation First
has joined forces with Anacra Merchandise Pvt Ltd., a local company
dedicated to introducing electronic toy brands into the Indian market.
Kicking off the partnership, the two companies are joining forces to
debut the product line at the 6th Toy Biz International 2012, the
largest toy tradeshow in South Asia, being held at Pragati Maidan, in
Delhi, India from June 30 - July 2, 2012.
Unlike any other toy on the market, HEXBUG combines science and
technology with kids’ innate love for bugs. Designed to foster
children’s creativity, develop their fine-motor skills, and fuel hours
of imaginative playtime, HEXBUG Micro Robotic Creatures can be found on
the shelves of mass and specialty retailers and toy shops throughout
India this August.
“Copycat products which infringe on our intellectual property are
present in a number of emerging markets. One of the most effective ways
to address the situation is to make our high quality, safe and
incredibly fun products available to children at a compelling price,”
said Joseph Astroth, Executive Vice President of Innovation First
International. “With an increased demand for authentic toy brands, we
are confident that Indian children of all ages will love the HEXBUG
brand, and we see Anacra as the best possible local partner to help us
get in on the ground floor and serve this important emerging market.”
The HEXBUG brand of cute, creepy-crawlers is designed to provide kids
with a fun creative play experience, while encouraging them to think
about the science of robotics. Children and adults alike are drawn to
the HEXBUG brand because of the products’ fascinating behavior,
intelligent bug-like attributes and eye-catching packaging. Some of the
products are so animated, they even fool cats, dogs and some humans into
thinking they are alive!
“HEXBUG Micro Robotic Creatures provides the perfect combination of
sound engineering and valuable creative play, which will attract the
young, curious minds of Indian children,” said Jitin Prashar, Director
of Anacra Merchandise Pvt. Ltd.
About HEXBUG and Innovation First:
HEXBUG® is a product line developed by Innovation First Labs Inc., and
distributed and marketed by Innovation First Trading, Inc., both wholly
owned subsidiaries of privately held Innovation First International,
Inc. The company was founded on the belief that innovation very early in
the design process is necessary to produce simple and elegant product
designs. Innovation First began developing electronics for unmanned
mobile ground robots and is now an industry leader in research and
development for the hobby, competition, education and toy markets.
Innovation First International’s three main subsidiaries, VEX Robotics,
Inc., Innovation First Labs, Inc. (makers of HEXBUG® Micro Robotic
Creatures), and RackSolutions, Inc. span the education, consumer and
About Anacra Merchandise PVT. LTD.
ANACRA MERCHANDISE is a company dedicated to creation and development of
international as well as local brands in India. The company’s main focus
lies in enabling and supporting the brand to reach and evolve
continuously not only in the metropolitan cities of India but also the
smaller cities which are undergoing a drastic change each year in terms
of business potential and infrastructure. The company boasts of a very
valuable clientele list from their respective professional backgrounds
which enables them access to a very wide and detailed database of
prospective clients and businesses of various genres. Anacra Merchandise
Pvt Ltd. is dedicated to introducing international toy brands in the
Indian Market every year.
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Esther Rawlings, 213-268-1433