Menicon Co., Ltd.’s "Magic," a daily disposable contact lens pack that
provides wearers with both functionality and ultra-thin portability
through its minimalist design, won the 2012 Gold Award for Brand and
Identity Experience at the Cannes Lions International Festival of
Creativity. Gold Awards for package design were also clinched at the
CLIO and The One Show awards, adding to Magic’s list of accolades.
"Magic," World`s Thinnest Contact Lens Pack (Photo: Business Wire)
Magic has also received high praise for its integrated marketing
approach, which conceives of a product’s name, package design, logo,
website, communications and advertising holistically, up to and
including in-store merchandising. The effectiveness of this approach has
been evidenced in the range of awards Magic has garnered thus far, and
Menicon is confident that it will be further validated by consumer
demand when Magic becomes available throughout Japan starting in August.
Magic’s Big 3 Advertising Awards
The awards competitions considered to be the three most important in
advertising are the Cannes Lions International Festival of Creativity,
The One Show and the CLIO Awards.
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Cannes Lions International Festival of Creativity
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Agency
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Category
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Title
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Brand & Identity Experience
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GOLD
Magic’s logo, package design, overall communication (home page,
retail-level tools such as transit and print media advertisements,
shopping bags, etc.)
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Dentsu, Inc.
Drill Inc.
PARTY, Inc.
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Packaging Design
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SILVER
Design of Magic’s primary and secondary packaging
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The One Show
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Package Design
Campaign
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GOLD
Design of Magic’s packaging and campaign
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CLIO Awards
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Packaging
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GOLD
Design of Magic’s primary and secondary packaging
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Point of Purchase
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SILVER
Magic’s retail-level tools such as posters, shopping bags,
pamphlets, etc.
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Brochures
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SILVER
Magic concept book
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About Cannes Lions
Cannes Lions began as a part of the Cannes International Film Festival
as a competition for movie theater advertisement films, but became
independent from 1954 as the Cannes Lions International Advertising
Festival. In 2011 the name was changed to the Cannes Lions International
Festival of Creativity. It is now the most highly-regarded of many
international advertising awards due to its large scale, jury
composition, and high level of submissions and winning entries. The 2012
Festival was held in mid-June in Cannes, France.
For more information, please visit http://www.canneslions.com
About The One Show
The One Show is an esteemed advertising award sponsored by the One Club,
a non-profit organization formed to discover and foster talent in young
creators. It has three large categories: One Show, targeting
advertisements; One Show Interactive, targeting Internet-related work;
and One Show Design, focusing on design. The 2012 awards ceremony was
held in New York in May.
For more information, please visit http://www.oneclub.org
About the CLIO Awards
Often called “the Pulitzer of the advertising world” on account of its
comprehensive point of view, this international advertising award has
had an illustrious history since its establishment in 1959. Judges from
across the world participate to select creative and innovative
advertisements. The 2012 awards ceremony was held in New York in May.
For more information, please visit http://www.clioawards.com
About Magic
Brand name: 1day Menicon Flat Pack
Magic’s novel flat pack, created through Menicon’s proprietary
technology, measures an astonishing thickness of just 1mm, about the
same as a credit card. As the world’s flattest and most compact lens
pack, Magic offers unprecedented convenience for storage and carrying.
The flat-pack’s unique design is also highly hygienic. Besides ensuring
easy lens removal, it exposes the outer surface of the lens first,
reducing the possibility of touching the inner surface of the lens and
therefore the risk of bacteria or debris from coming into contact with
the eye. The flat pack also allows printing on both sides, something not
possible with conventional packaging.
For more information, please visit http://magic.menicon.co.jp/
About Menicon
Headquartered in Nagoya, Japan, and represented in over 80 countries,
Menicon is the only contact lens company in the world dedicated to every
aspect of the field from material development and lens design to
manufacturing of lenses and lens care solutions. Menicon offers an
expanding portfolio of innovative lenses, packaging and related products
that maximize user comfort and convenience. The company is also the
world’s largest producer of gas-permeable contact lenses.
For more information, please visit http://menicon.com/
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50327815&lang=en
MULTIMEDIA AVAILABLE :
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50327815&lang=en
CONTACTS :
Weber Shandwick
Jeffrey Gilbert, +81-3-5427-7323
Senior Vice President
jdgilbert@webershandwick.com
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