With a one of its kind marketing campaign Xrbia Developers Pvt.Ltd., decided to mark their entry on the social media frontier.
This social media campaign was an extension of their existing advertising campaign which promoted XRBIA as a unique & idyllic country, with its own communities, culture & occupations, Studio High suggested them to choose the President of Xrbia.
What made this campaign unique is, for the first time a real estate player in India realized the strength of social media and was ready to face the masses.
With Pranab Mukherjee recently being elected as the new President of India it was the ideal time to hit the market with a campaign ‘Be The Next President’ where the participant had to answer why should he/she be the President of Xrbia.
Holding the activity for 15 days, the campaign was a grand success. Luring the audience on the 1BHK prize the Facebook page gained heavy interactions, the numbers increased from 27,500 to 64,225. Twitter gained a huge number of followers. Over 3,500 entries were received of which 400 entries were shortlisted to be placed on www.presidentofxrbia.com. Daily contests on Facebook & Twitter helped, to keep the audience in the loop. The website received 870,000 visitors within 15 days and the YouTube video gained 19,332 Views from just a mere 6 views. The campaign generated traffic of 60k per day to the website. The Republic of Xrbia steered up some interest from over 35 countries visiting which resulted in an array of entries.
The campaign was launched on 1st August 2012, with the entries open till 12th August. After going through a robust round of competitive entries the jury picked the President of Xrbia, Mr. Sunil Galve on 15th of August with him claiming to use the apartment to support the education of the underprivileged.
The break through campaign conceptualized by StudioHigh promises to create a long term wow factor that will create cognizance for XRBIA as a brand.
Gautam Anand, , +91 9820108119