Oakley, Inc. has announced the addition of Bubba Watson to its family
of professional golfers who put their faith in the company’s performance
golf apparel. The addition of Watson further expands Oakley’s roster
of golf greats who revere the icon of innovation and style.
Bubba Watson in Oakley Performance Golf Apparel (Photo: Business Wire)
“Oakley gets it,” said Watson. “I’m proud to join their family
because they love the game and they never stop pushing technology to
make the game better. Whatever they can do — whatever can be done
— Oakley will do it. I respect that.”
“We are honored to welcome Bubba to the Oakley Golf family,” said Scott
Bowers, SVP of Global Marketing and Brand Development at Oakley. “He is
a Masters Champion who fuels excitement with amazing drives and
unbelievable shot making, and his personality brings a whole new flavor
to the game.”
“Oakley has the kind of attitude I connect with,” Watson continued.
“It’s about keeping it fun but staying locked-in on achieving the best,
even when it means taking chances. Oakley doesn’t get bogged down with
the kind of thinking everybody else is stuck on. They respect the game
as much as I do, and they take good care of their family. That’s why I’m
happy to join them.”
Engineered to bring out the best in pros and amateurs alike, Oakley
performance golf apparel is optimized for comfort and freedom of
movement, and it features premium innovations including the
best-in-class moisture management of O Hydrolix™ technology.
Watson appreciates what Oakley performance golf apparel can do for him
during competition. “If you’re out there and you’ve got anything
distracting you, you’re done,” said the champion. “Golf demands so much
focus. That’s why Oakley puts so much into comfort.”
In addition to relying on Oakley’s relentless performance innovation,
golfers appreciate the company’s unique sense of style and share its
perspective on bringing originality to the game while still respecting
Watson added, “Style is important because personality is part of what
makes fans connect with golf, especially the new generation of players.
Oakley sets the pace. And I need a clothing company that can keep me
“We’re all about the seamless blend of style and performance that
delivers the unexpected and reinvents possibility along the way,” added
Bowers. “Bubba can hit a ball into the next time zone, and as far as the
unexpected goes, good luck trying to predict what he’ll do next. There
is a synergy between Bubba and Oakley, and our new partnership will
light the fuse of what promises to be a major year in golf for the
A native of Florida, Gerry Lester “Bubba” Watson Jr. is one of the few
left-handers on the PGA Tour. He was the 2012 Masters Champion and is
one of the longest drivers on the tour, capable of generating ball
speeds approaching 200 mph and achieving distances greater than 350
yards. Watson turned pro in 2001 and played on the Nationwide Tour until
2005. His first PGA Tour victory was in 2010, and his second came the
following year. He has a career high of fourth place in the Official
World Golf Ranking.
to discover more about the Oakley men’s
performance golf collection, experience the video
that welcomes golf’s greatest performer, and get the inside
story on how Bubba and Oakley became the perfect pairing of
performance and personality.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is
one of the leading sports brands in the world. The holder of more than
600 patents, Oakley is continually seeking problems, solving them with
inventions and wrapping those inventions in art. This philosophy
has made Oakley one of the most iconic and inimitable brands on the
market, with innovations that world-class athletes around the globe
depend on to compete at the highest level possible. Oakley is famed for
its insuperable lens technologies such as High Definition Optics® (HDO®)
which is incorporated into all Oakley sun and prescription eyewear, and
all premium Oakley goggles. Oakley has extended its leadership position
as the world’s leading sports eyewear brand into apparel, footwear and
accessories collections. Laser focused on the consumer, Oakley has both
men’s and women’s product lines that target Sports Performance, Active
and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group.
Additional information is available at www.oakley.com.
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