What do you get when you combine celebrities and former racing drivers behind the wheel in some of the world’s coldest, hottest, and roughest locations? For Shell, you get the Shell Helix Driven to Extremes
television series, which was commissioned to put the Shell Helix motor oil to the ultimate test.
“Driving in extremely hot, cold or rough conditions creates a range of unique challenges for a car’s engine,” said Nitin Prasad, MD, Shell Lubricants India. “Cold winter temperatures in Siberia, Russia meant that the engine needed an oil with the ability to withstand subarctic temperatures and flow quickly to where needed to provide lubrication, while the extreme heat of Western China required an oil that could maintain its viscosity to protect the engine from overheating. For some, this could be seen as a disaster waiting to happen, but for Shell this was the perfect real-life test for Shell Helix, our premium motor oil.”
The first episode was filmed during the Siberian winter on the 2,000 kilometer Kolyma Highway, otherwise known as ‘The Road of Bones
’ where temperatures reached as low as -60°C, and features Hollywood actor Tom Hardy alongside former Formula One driver Mika Salo. Shell used this environment to test Shell Helix motor oil in a Nissan Patrol to find out if it was up to the challenge of protecting and cleaning the engine even in extremely low temperature conditions.
After experiencing the cold, the Nissan Patrol was taken to the extreme heat of The Taklimakan Desert in Western China – the ideal testing ground for Shell Helix, in a very hot, sandy and rough part of the world, known locally as ‘The Desert of Death
’. Hollywood actor, Henry Cavill and British Superbikes Champion, Neil Hodgson were behind the wheel to see how Shell Helix would endure the high engine temperatures. The extreme heat of over +40°C and the strain on the engine caused by the desert terrain can aggravate the rate of oil degradation, resulting in the formation of excessive engine-harming deposits and acids, making this another tough test for Shell Helix.
The final test for Shell Helix motor oil was the unforgiving terrain of the Johor jungle
in southern Malaysia during monsoon season, one of the roughest places on earth. The severe rains and steep trail roads experienced in this third episode helped Shell to assess Shell Helix’s low viscosity, rapid flow and low friction properties on some of the roughest roads on the planet.
This episode again featured former Formula One racing driver Mika Salo who was keen to come back for more after his adventures in Siberia, and Mika was joined behind the wheel by a new recruit, Oscar-winning Hollywood actor and car fanatic Adrien Brody.
Shell Helix motor oil protected the car’s engine in the freezing -60°C Siberian winter as well as the blistering +40°C heat of the ‘Desert of Death’ in China, and kept the engine running smoothly in the wet tropical jungles of southern Malaysia, providing a wealth of valuable data for Shell’s world leading scientists along the way.
To find out how the drivers and Shell Helix performed in the three extreme driving situations, log on to the Shell Helix, Driven to Extremes
YouTube channel www.youtube.com/driventoextremes
to find exclusive behind-the-scenes content from all three episodes.
Notes to Editors
About Shell Lubricants India
Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants’ India operations demonstrate Shell’s long-term commitment to India and its support for the country`s increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants’ customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to mining and power generation to commercial transport. Shell’s portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella T, Shell Helix, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube®. Shell has leading lubricants research centres around the world: in Germany, Japan, UK, and the US, plus a new presence in India. For the fifth consecutive year, Shell is the number one global lubricants supplier - selling more lubricants in 2010 than any other company in the world, with a 13% share of the market i volume terms (according to Independent worldwide consulting and research firm, Kline & Company).
Shell in India
Royal Dutch Shell is one of the largest and most diversified international investor in India`s energy sector among all global integrated oil companies with nearly US$1 billion invested already. It is the only global major to have a fuel retail license in India. Besides being a major private sector supplier of crude, products, chemicals and technology to public/private sector oil companies, Shell also has key interests in lubricants, aviation, bitumen, and marine products while operating an LNG receiving and re-gasification terminal, as well as a significant technology center and a financial business services center. India has been a focus country for investments from the global Shell Foundation, which has already invested over USD 18 million to date impacting more than 2 million people.
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit http://www.shell.com
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Tom Hardy, Mika Salo, Henry Cavill, Neil Hodgson and Adrien Brody test Shell Helix to the Extremes