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Friday, August 01, 2014 
Business Wire

Wrangler Announces its “True Wanderer 2.0 Victory Ride”

After a week long dream ride, Wrangler’s top ten True Wanderers have successfully completed the adrenaline fuelled journey filled with mean paths and terrains across India. But the journey does not end yet. Wrangler announces the True Wanderer 2.0 winner Milind Hiremath and runner up Srinath from Bangalore and a True Wanderer 2.0 Victory Ride with both of them to celebrate their True Wanderer Experiences.

The True Wanderer winner Milind from Bangalore was accompanied by his fellow riders, Wrangler facebook fans and bloggers who had voted for him and hence got a chance to meet and spend an entire day riding with their favorite True Wanderer personally and sharing his wanderer experiences.

A panel of biking experts declared the winner based on the quality of content generated and the experiences shared by Milind on his blog as well as number of votes he got on his blog. Wrangler believes that, on his 7 day long journey Milind certainly had a lot of interesting stories to tell through his experiences, blogs and amazing pictures updated on www.truewanderers.in, hence undoubtedly is the perfect True wanderer.

About True Wanderers 2.0

Top Ten True Wanderers selected from thousands of entries received, were flagged off from a Wrangler store in their city and went on a week-long journey in November 2012. The 10 riders were styled in wrangler’s 7 Icon biker jeans and Water repellent denim, Tees and Jackets for True Wanderers 2.0.

Jeans from Wrangler are designed keeping in mind the comfort a biker needs when taking long road trips. Wrangler’s stylish range of water repellent denims and 7 Icon biker Jeans are two such products which try to address these needs. The True Wanderers shared their experiences through photos, videos and blog about the each day’s events and constantly uploaded their road trip experiences on www.truewanderers.in The riders rode in their respective zones and decided their route plan in consultation with a panel of biking experts from xBHP, a popular biking community.

Milind Hiremath has emerged the winner and Wrangler has found its True Wanderer in him. To know more, log on to www.truewanderers.in or on Wrangler facebook page www.facebook.com/wranglerdenims, https://twitter.com//Wranglerdenims.

About Wrangler

The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Wrangler was the first modern day five pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. The brand in India has come a long way, from a cowboy image it has today truly evolved to an “Urban Cowboy” image which is contemporary, fashionable yet rugged.

A part of VF Corporation -the world's largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This high-fashion denim brand is available at exclusive stand alone stores, leading apparel stores and major department stores.

To view the photograph, please click on the link below:

Wrangler True Wanderer 2.0 victory Ride Winner Mr Milind Hiremath with Mr Puneet Khosla, Business Head Sales Marketing, Wrangler India and Mr Praful, last year's True Wanderer winner.

Date :
08-04-2013 05:36 PM

Contact :
Royston Rodrigues, India Media Network,