Prime Minister Narendra Modi has struck the right chord by connecting with the youth of the nation by making them believe that they have the power and the potential to change the way the world perceives India.
The 64-year-old PM, who is a workaholic, has time and again emphasised on the strength of the youth by stating that the majority of the Indian population is under the age of 35.
PM Modi has done what most leaders refrain from doing - connect with the people directly. He has proved that social media is not just powerful but if used wisely and rationally, one can indeed make a difference.
Most of his critics would argue that the former Gujarat Chief Minister has his social media marketing mechanism in order and that it was instrumental in making him a popular leader. But the argument falls flat when one sees the Prime Minister constructively using social media to spread the message of development, cleanliness, hygiene, education and sundry.
His ‘Clean India Campaign’ is a classic example. His approach for the campaign on social media bore striking resemblance with the ‘Ice Bucket Challenge’ which became a huge hit among the youth of the world.
With the ‘Swachch Bharat Abhiyaan’ or the ‘Clean India Campaign’, PM Modi invited eight distinguished personalities from various fields and the cast of popular TV show ‘Tarak Mehta Ka Oolta Chashma’ to take up the cleanliness drive forward by adding nine more individuals and asking them to keep the chain moving.
And if one may notice, throwing challenges to people on social media is the latest fad. Remember what Hrithik Roshan did prior to the release of his film ‘Bang Bang’? Well, for the uninitiated, here’s the answer - the actor challenged his colleagues from the film industry with #BangBangDare!
The PM is also quite familiar with the 'selfie' culture like many of us! He connects with youth and children like no other Indian leader has done before. His impromptu answers to questions put forth by students on Teacher’s Day were much appreciated. And his association with film stars- Ajay Devgn, Salman Khan, Aamir Khan, Akshay Kumar and several others have made him popular even among the apolitical sections of the society.
The ‘Make In India’ policy too has a lot in store for the youth of this nation. It is not just meant for the investors but for job creation too. What the youth of India today need is employment, financial stability and growth. And ‘Make In India’ is one of those ideas that will make the future of youth India brighter. It also promotes the much needed spirit of entrepreneurship that the youth can bring to the domestic market, with new business ideas and more competition and an expected growth in the quality of Indian made products.
He is the third most followed world leader, next only to US President Barack Obama and the Pope!
Interestingly, the PM, whose US visit seemed impossible a few months ago, received a red carpet welcome recently. He took not just the Indian diaspora by storm but even several US Congressmen admitted to not seeing such an admiration for any other Indian leader in the past. And if a report is anything to go by, then Indian Prime Minister has more Facebook fans in the US than most current members of Congress, governors and other political candidates! Incredible isn’t it?
Modi’s Madison Square speech was a huge hit! The performances of the youth at the iconic venue was commendable and so was the enthusiasm for their Indian leader. The involvement of even the NRI youth in his plans stood out in his speech and left the audience enthused.
The PM’s vision is multi-dimensional. His recent interaction with Facebook CEO Mark Zuckerberg substantiates the fact that the PM is looking forward to making a far more constructive use of social media and technology in the growth of the nation.
Nobel peace prize winner Kailash Satyarthi who wants to make India child-labour-free, met the PM recently and expressed his interest in taking active part in the PM’s pet projects. Reports also suggest that the PM shared his views on making effective use of the social media and the internet for tracking missing children.
Most of world’s dire circumstances can be resolved with effective communication. And in this age of technology, where we have a medium as powerful as social media, much can achieved to bridge the gap between the global communities. And with a leader like Narendra Modi, who has great foresight, occupying the Indian PMO, one can easily evaluate where India can reach within a decade if we all contribute to his vision.
I make a minute part of the youth brigade of this nation and which is why this is good news for me.