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Spreading Zee News on digital platforms

By Tech Blog | Last Updated: Monday, May 10, 2010 - 10:21
Tech Blog
Tech Talk

As the human quest for developments touches new frontiers, our world is getting increasingly digitalized. Everything one needs to know is just a blink...a click away.

It is a change that does not need a historian to observe, you and I can see the transition ourselves. Our childhood LD/Vinyl records, Cassette tapes and the annoying analog reception of television has been replaced by iPods, satellite reception and digital viewing platforms like Dish TV, Videocon and Tata Sky. Transmitting information faster, clearer; there's no denying that ‘going digital' is the way forward.

TV viewing experience is not what we grew up with during Doordarshan days, the crystal clear reception quality, superb sound effects and the uber cool add on features; life has changed for the couch potatoes like magic.

Zee News, the pioneer in India's televised news space has been consistently proving itself as a credible source of ‘news'. With a clear emphasis on delivering the correct picture about issues of relevance, India's first 24X7 news channel is known as a trusted name across various viewer groups.

Owing to Zee News being the considered choice of the discerning viewer, it is available on all digital platforms. Zee News also gains from its apparent advantage for being delivering one of the best digital quality programming.

But what is dampening the overall euphoric sentiment is the non-availability of it on the base packages of some DTH platforms like Airtel and Big TV.

Isn't it time that Zee News be available without having to pay an extra premium for the experience? Share your experiences.

First Published: Monday, May 10, 2010 - 10:21

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