Auto Expo 2014: Ford unveils Fiesta, Figo Concept
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Auto Expo 2014: Ford unveils Fiesta, Figo Concept

Last Updated: Wednesday, February 05, 2014, 12:34
 
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Greater Noida: Betting big on the Indian market, US auto major Ford Motor Co today unveiled its all new mid-sized sedan Fiesta and compact sedan Figo Concept.

"As we prepare to launch 23 models globally in 2014 - the most in more than a century - we see huge potential in India, both as a market and as centre of excellence of manufacturing," Ford Asia Pacific President David Schoch told reporters here at the Auto Expo.

He said the company's new plant at Sanand in Gujarat will start production from 2015, which will more than double the firm's capacity to 4.4 lakh units of vehicles and 6.1 lakh units of engine.

"We are building the factories of future in India and across Asia Pacific region to set the stage for turbo charged growth in coming years," he added.

Schoch said Ford sees India as a pillar of its growth in Asia Pacific, which as a region would account for nearly 50 per cent of global vehicle sales by 2020.

"The lasting investments we are making in Chennai and Sanand represents investments in our communities, suppliers and local workforces. We are committed to building on our success in India and continuing to serve our customers, partners and neighbours across the country," Ford India President Nigel Harris said.

Commenting on the new Fiesta, Ford India Executive Director, Marketing (Sales and Services) Vinay Pipersania said it will hit the market later this year.

"The 2014 Ford Fiesta takes our strongest global name plate to the next level," he added.
Harris said the Figo Concept is also targeted at first time buyers who want better quality and good design at an affordable value.

The company is looking to tap the opportunity in the fast growing compact segment that is estimated to touch 2 million units by 2018.

Apart from the two models, the company is also showcasing its popular SUV Ecosport, hatchback Figo, premium SUV Endeavour and the Classic sedan.

PTI

First Published: Wednesday, February 05, 2014, 12:01


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Expo Schedule  
Date Business Hours Gen. Public Hours
5 Feb. Exclusively for Media -
6 Feb. Opening Ceremony -
7 Feb. 1000 Hrs - 1300 Hrs 1300 Hrs - 1800 Hrs
8 Feb. - 1000 Hrs - 1900 Hrs
9 Feb. - 1000 Hrs - 1900 Hrs
10 Feb. 000 Hrs - 1300 Hrs 1300 Hrs - 1800 Hrs
11 Feb. 000 Hrs - 1300 Hrs 1300 Hrs - 1800 Hrs
 
Exhibitors List  
Company
Ashok Leyland
Bajaj Auto Ltd
BMW India Pvt Ltd
Fiat Group Automobiles India Pvt Ltd
Ford India Pvt Ltd
General Motors India Pvt Ltd
H-D Motor Company India Pvt Ltd
Hero MotoCorp Ltd
Honda Cars India Ltd
Honda Motorcycle and Scooter India (P) Ltd
Hyundai Motor India Ltd
India Yamaha Motor Pvt Ltd
Isuzu Motors India Private Ltd
Mahindra & Mahindra Ltd
Maruti Suzuki India Ltd
Mercedes-Benz India Pvt Ltd
Nissan Motor India Pvt Ltd
Piaggio Vehicles Pvt Ltd
Renault India Pvt Ltd
Skoda Auto India Pvt Ltd
SML ISUZU Ltd
Suzuki Motorcycle India Ltd
Tata Motors Ltd
Toyota Kirloskar Motor Pvt Ltd
Triumph Motorcycles (India) Pvt. Ltd.
TVS Motor Company Ltd
VE Commercial Vehicles Ltd
Volkswagen Group Sales India Pvt Ltd
Access Matrix Technologies Pvt Ltd
Areion Motors
Audi India
Brandsquare Mkt Pvt Ltd (Sway, Changge)
Brain Programmers
Dilip Chhabria (DC Design)
DSK Motowheels Pvt. Ltd.
DYPDC
Excellon Software Pvt Ltd
Firefox Bikes Pvt Ltd
Hindustan Petroleum Corporation Ltd
Incadea India Pvt Ltd
Indo-German Chamber of Commerce
JBM India
Lohia Auto Industries
Lovely Professional University
Mega Telematics Pvt Ltd
MIT Institute of Design
Paracoat Products Ltd.
Scania
Sehgal Elmoto Ltd
Shriram Automall India Ltd.
Terra Motor Technologies
UM India Pvt Lmt
Vardenchi Motorcycles
Yokohama India Pvt Ltd

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