Auto Expo 2014: Yamaha launches new scooter 'Alpha'
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Auto Expo 2014: Yamaha launches new scooter 'Alpha'

Last Updated: Wednesday, February 05, 2014, 13:48
 
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Greater Noida: With an aim to achieve the sales target of 6 lakh two-wheelers in the country, Japanese major Yamaha on Wednesday launched a new variant of scooter worth Rs 49,518 (ex-showroom Delhi).

The company aims to sell 2 lakh units of the newly launched scooter 'Alpha' per year in the country. The product is mainly targeted for family usage.

The 4-stroke 113cc engine scooter is manufactured in its Surajpur plant. The company claimed that the vehicle will give a mileage of 62 km per litre. It will be available in five colours including magenta.

"Overall, 2013 has been a fruitful year for the company as it witnessed a 33 per cent growth rate despite a sluggish market.

"In the domestic market, the company sold 4.6 lakh units last year and this year we are aiming to sell 6 lakh units (both bikes and scooter) and in order to achieve this aim we are launching the scooter - Alpha today," Yamaha Motor President and CEO Hiroyuki Yanagi told reporters here at the 12 Auto Auto Expo.

He said that huge potential exists in India for the scooter market and "we expect it to reach 3.6 million units in 2014".

"India has a crucial role to play in our global Yamaha group and this year our focus is on three important strategies - introduction of new models; intensifying sales and marketing capabilities, and after sales services; expanding market to untouched regions that includes rural India where the company has low presence," he added.

On growth in rural areas, Yamaha Motor India Sales Pvt Ltd Vice President (sales and marketing) Roy Kurian said that although the product is mainly sold in urban areas, the company is getting a gradual response in sub-urban regions.

Kurian said that scooter sales are expected to register a growth of about 12-15 per cent per annum in the country.

Yamaha has already invested Rs 1,500 crore in its new plants which will operational by end of this year.

PTI

First Published: Wednesday, February 05, 2014, 13:48


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Expo Schedule  
Date Business Hours Gen. Public Hours
5 Feb. Exclusively for Media -
6 Feb. Opening Ceremony -
7 Feb. 1000 Hrs - 1300 Hrs 1300 Hrs - 1800 Hrs
8 Feb. - 1000 Hrs - 1900 Hrs
9 Feb. - 1000 Hrs - 1900 Hrs
10 Feb. 000 Hrs - 1300 Hrs 1300 Hrs - 1800 Hrs
11 Feb. 000 Hrs - 1300 Hrs 1300 Hrs - 1800 Hrs
 
Exhibitors List  
Company
Ashok Leyland
Bajaj Auto Ltd
BMW India Pvt Ltd
Fiat Group Automobiles India Pvt Ltd
Ford India Pvt Ltd
General Motors India Pvt Ltd
H-D Motor Company India Pvt Ltd
Hero MotoCorp Ltd
Honda Cars India Ltd
Honda Motorcycle and Scooter India (P) Ltd
Hyundai Motor India Ltd
India Yamaha Motor Pvt Ltd
Isuzu Motors India Private Ltd
Mahindra & Mahindra Ltd
Maruti Suzuki India Ltd
Mercedes-Benz India Pvt Ltd
Nissan Motor India Pvt Ltd
Piaggio Vehicles Pvt Ltd
Renault India Pvt Ltd
Skoda Auto India Pvt Ltd
SML ISUZU Ltd
Suzuki Motorcycle India Ltd
Tata Motors Ltd
Toyota Kirloskar Motor Pvt Ltd
Triumph Motorcycles (India) Pvt. Ltd.
TVS Motor Company Ltd
VE Commercial Vehicles Ltd
Volkswagen Group Sales India Pvt Ltd
Access Matrix Technologies Pvt Ltd
Areion Motors
Audi India
Brandsquare Mkt Pvt Ltd (Sway, Changge)
Brain Programmers
Dilip Chhabria (DC Design)
DSK Motowheels Pvt. Ltd.
DYPDC
Excellon Software Pvt Ltd
Firefox Bikes Pvt Ltd
Hindustan Petroleum Corporation Ltd
Incadea India Pvt Ltd
Indo-German Chamber of Commerce
JBM India
Lohia Auto Industries
Lovely Professional University
Mega Telematics Pvt Ltd
MIT Institute of Design
Paracoat Products Ltd.
Scania
Sehgal Elmoto Ltd
Shriram Automall India Ltd.
Terra Motor Technologies
UM India Pvt Lmt
Vardenchi Motorcycles
Yokohama India Pvt Ltd

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