Auto Expo 2014: Maruti launches 'Celerio' model priced upto Rs 4.96 lakh
Quotes
HOME NEWS PHOTOS VIDEOS Schedule Exhibitors List EXCLUSIVE

Auto Expo 2014: Maruti launches 'Celerio' model priced upto Rs 4.96 lakh

Last Updated: Thursday, February 6, 2014, 14:45
 
 Comment 0
 
Greater Noida: Aimed at strengthening its position in the compact car segment, country's largest car maker Maruti Suzuki India (MSI) on Thursday launched 'Celerio', priced between Rs 3.9 lakh and Rs 4.96 lakh (ex-showroom Delhi).

"Given the congestion on Indian roads, the demand for auto mode is no brainer. Presently, cars with automatic transmission are less than 5 percent," MSI MD and CEO Kenichi Ayukawa told reporters here.

The manual transmission models (four) are priced between Rs 3.9 lakh and Rs 4.96 lakh, while the auto gear shift variants (two) are priced at Rs 4.29 lakh and Rs 4.59 lakh (ex-showroom Delhi).

Celerio Auto Gear Shift variants will have the flexibility of both manual mode and auto drive mode in the same car, with a simple shift of gear lever.

"Celerio will cater to a growing demand for vehicles with automatic gear shift at an affordable price," he said.

With the new compact car, MSI has worked on addressing three key issues associated with automatic transmission cars -- high cost of acquisition, low fuel economy and maintenance hassles.

According to the company, about 25 percent of consumers who come to its showrooms enquire about cars with automatic transmission but the conversion rate was very poor once they found those issues related with such vehicles.

Currently, an automatic transmission (AT) version of a car in the market is more expensive by up to Rs. 1.1 lakh than its manual transmission version.

MSI has already started taking bookings for the car.

In the past, the company has launched AT version of its compact cars, including the Zen and A-Star, but their prohibitive prices made it difficult to crack the market.

The Celerio will be pitched against the likes of Hyundai's Grandi10 and Honda's Brio, whose automatic versions are priced at Rs. 6.04 lakh and Rs.6.19 lakh, respectively (ex-showroom, Delhi).

The Celerio will offer a fuel efficiency of 23.1 km per litre.

The car comes with features like alloy-wheels and blue-tooth connectivity across variants. Celerio which sports 1 litre K-next engine, would be available in seven colours.

MSI's current compact car portfolio comprises Swift, Estilo and Ritz.

PTI

First Published: Thursday, February 6, 2014, 14:42


Comments


comments powered by Disqus
Expo Schedule  
Date Business Hours Gen. Public Hours
5 Feb. Exclusively for Media -
6 Feb. Opening Ceremony -
7 Feb. 1000 Hrs - 1300 Hrs 1300 Hrs - 1800 Hrs
8 Feb. - 1000 Hrs - 1900 Hrs
9 Feb. - 1000 Hrs - 1900 Hrs
10 Feb. 000 Hrs - 1300 Hrs 1300 Hrs - 1800 Hrs
11 Feb. 000 Hrs - 1300 Hrs 1300 Hrs - 1800 Hrs
 
Exhibitors List  
Company
Ashok Leyland
Bajaj Auto Ltd
BMW India Pvt Ltd
Fiat Group Automobiles India Pvt Ltd
Ford India Pvt Ltd
General Motors India Pvt Ltd
H-D Motor Company India Pvt Ltd
Hero MotoCorp Ltd
Honda Cars India Ltd
Honda Motorcycle and Scooter India (P) Ltd
Hyundai Motor India Ltd
India Yamaha Motor Pvt Ltd
Isuzu Motors India Private Ltd
Mahindra & Mahindra Ltd
Maruti Suzuki India Ltd
Mercedes-Benz India Pvt Ltd
Nissan Motor India Pvt Ltd
Piaggio Vehicles Pvt Ltd
Renault India Pvt Ltd
Skoda Auto India Pvt Ltd
SML ISUZU Ltd
Suzuki Motorcycle India Ltd
Tata Motors Ltd
Toyota Kirloskar Motor Pvt Ltd
Triumph Motorcycles (India) Pvt. Ltd.
TVS Motor Company Ltd
VE Commercial Vehicles Ltd
Volkswagen Group Sales India Pvt Ltd
Access Matrix Technologies Pvt Ltd
Areion Motors
Audi India
Brandsquare Mkt Pvt Ltd (Sway, Changge)
Brain Programmers
Dilip Chhabria (DC Design)
DSK Motowheels Pvt. Ltd.
DYPDC
Excellon Software Pvt Ltd
Firefox Bikes Pvt Ltd
Hindustan Petroleum Corporation Ltd
Incadea India Pvt Ltd
Indo-German Chamber of Commerce
JBM India
Lohia Auto Industries
Lovely Professional University
Mega Telematics Pvt Ltd
MIT Institute of Design
Paracoat Products Ltd.
Scania
Sehgal Elmoto Ltd
Shriram Automall India Ltd.
Terra Motor Technologies
UM India Pvt Lmt
Vardenchi Motorcycles
Yokohama India Pvt Ltd

VIDEO  
Auto Expo 2014: Maruti Suzuki, Renault showcase concept cars Auto Expo 2014: Maruti Suzuki, Renault showcase concept cars
 
POLL  
Will this year`s Expo disperse the gloom surrounding auto market`s dismal performance?
      
 
 
 
Contact Us : Privacy Policy : Legal Disclaimer
Copyright © Zee Media Corporation Ltd. All rights reserved