JCBL launches luxury motorhome
Chandigarh: Leading bus bodies maker JCBL on Thursday announced launch of caravans in technical collaboration with Italy-based PLA.
The company rolled out two variants of ultra luxury motorhome (caravan) vehicles, carrying price tag of Rs 75-80 lakh a unit.
"The state-of-the-art motorhome will be equipped with a lounge, a kitchen, refrigerator, a toilet and a luxurious bedroom to give the discerning buyer a semblance of a comfortable and a spacious home," JCBL managing Director Rishi Aggarwal told reporters here.
Built on the Fiat Ducato chassis, these motorhomes can be seamlessly converted into an office, guest house, as per needs and requirements, he added.
Sensing growing market for such luxurious vehicles in the domestic market, the company has targetted to sell 500-600 units of motorhomes in next three years.
"We are currently testing the market to see the volume. Initially, we plan to sell 100 motorhomes and thereafter we hope to sell 500-600 units per annum in next three years," he said.
The company, which invested a sum of Rs 10 crore for this project, will be eyeing metro cities and major tourist destinations in India for the caravan.
Punjab-based JCBL, which has turnover of Rs 1,000 crore, is manufacturing bus bodies for major domestic players.
It also manufactures integral luxury coaches for intercity and intracity operations under the brand name 'Cerita'.