Mumbai: Rolls-Royce on Friday launched its Phantom Series II -- the latest version of the super luxury car that came out in 2003 -- in the domestic market, priced at Rs 4.64 crore onwards.
"The Indian market continues to prove its appetite for luxury products. There is sustained demand from the country's discerning client base, who appreciate the timeless design of Phantom Series II," Rolls-Royce Motor Cars General Manager for Emerging Markets, Asia, Herfried Hasenoehrl said.
The car comes with fully-LED headlamps as well as a characteristic whiter light, augmenting safety and preventing driver tiredness.
Stating that super luxury car customers were not hit by the slowdown in the economy, Hasenoehrl said there was much higher potential for the segment the Indian market.
"I would say the potential in India exceeds by far than 100 cars," he said, but did not divulge the number of cars Rolls-Royce sold last year.
The company, which at present has three dealerships in Mumbai, Delhi and Hyderabad, will be adding two more outlets shortly, he said.
"All our dealer partners are in discussions to expand the network. We are ready to set up one at Chandigarh shortly and the next in line could be close to Mumbai," Hasenoehrl said.
First Published: Friday, September 21, 2012, 19:07