Aston Martin eyes Indian market for better sales
New Delhi: Faced with declining sales across the world, British luxury sports car maker Aston Martin Friday said it is expecting good contributions from India even though it entered the market late compared to its rivals.
"It has taken us sometime to come here as we were strengthening our existing bases like the US and Europe. Now we want to be strong in 160 to 170 key locations including Mumbai and Delhi," Aston Martin Global Sales Director Andy Gawthorpe told reporters here.
The company which had sold over 7,000 units in 2007 saw it sales stagnate at about 4,200 units during both 2010 and 2011.
"The global market has not recovered yet. Economic conditions in the US, UK and in Europe are very different and difficult today then what we had in 2007," he added.
Aston Martin had entered India last year with the opening of a single dealership in Mumbai. It launched its second dealership in the national capital on Friday.
When asked about sales expectations from Indian market Gawthorpe declined to share any numbers saying: "We want to do good here. It is a long term business".
Aston Martin sells its entire range of sports cars in India priced between Rs 1.8 crore to Rs 4 crore.