BharatBenz to launch 17 truck models in 20 months
BharatBenz, the Indian brand for Daimler India Commercial Vehicles (DICV), will launch three truck models in the third quarter of 2012.
Hyderabad: BharatBenz, the Indian brand for Daimler India Commercial Vehicles (DICV), will launch three truck models in the third quarter of 2012, as it plans to introduce a total 17 models in the next 20 months.
"We will start our market launch in the third quarter with introduction of three models. This will be followed by the launch of our entire product portfolio consisting of 17 models over next 20 months in 7 tons to 49 tons category," CEO and managing director Marc Llistosella of DICV told reporters after unveiling eight models here.
Besides setting up Daimler Financial Services, a captive financing arm, the company has tied up with HDFC Bank, ICICI bank and Sundaram Finance for truck financing, he added.
DICV's manufacturing facility near Chennai has attained 85 percent localisation with 41 percent coming from within 50 kilometre radius and 44 percent from the rest of the country, Llistosella said.
He added that exports from the Indian plant will begin in 2013 mainly to the regional countries but he refused to identify them.
VRV Sriprasad, vice president (marketing and sales and after sales), DICV, said in the first phase, the company will have a dealership network of 70 that will be extended to over 100 by 2014.
"We are looking at becoming a significant player in the India truck industry in the short term. We are looking at minimum double-digit market share as soon as possible," Sriprasad said.
The company's plant capacity is currently 36,000 units per annum and can be expanded based on the requirement, Sriprasad added.
BharatBenz commercial vehicles will be manufactured at the new plant in Oragadam near Chennai. The 160-hectare facility will be put in to operation in April, and production trials of engines and transmissions have already begun.
Although the plant’s production capacity will initially be 36,000 units per year, it can be ramped up to 70,000 units, a senior official of DICV said.
Aydogan Cakmaz, vice president product engineering, said all the trucks are based on two of the most successful platforms-Fuso canter and Mercedes Benz Axor.