New Delhi: Pune-based commercial vehicle maker Force Motors on Wednesday said it will be launching two more variants of SUV 'Force One' in early 2013 as it aims to sell around 5,000 units of the vehicle in the next fiscal.
The company, which entered into passenger vehicle segment with the launch of Force One last year, is looking to shore up sales of the SUV with addition of two more variants.
"We will be launching two more variants of Force One sometime between January and February next year. One would be a higher version than the present model, while the second would be lower variant," Force Motors President and COO Naresh Kumar Rattan told reporters here.
With addition of two variants in 2013, the company aims to sell around 5,000 units of the SUV in 2013-14 fiscal, Rattan added.
The company, which had set a target of selling 4,000 units of the SUV in the current fiscal, has been able to sell only 2,000 units so far.
"We have a capacity to produce 500 units but currently producing only 150 units a month," Rattan said.
The company is also looking to expand the passenger vehicle division with the launch of a multi-purpose vehicle (MPV) next fiscal.
The Pune-based firm, which has an installed capacity of 66,000 units per annum, has forayed into 20-30 seating capacity segment with the launch of 'Traveller 26'.
The new vehicle, which would be available in three variants, is priced between Rs 10,87600 and 13,78,041 (ex showroom Delhi).
When asked about the sales target for this particular model, Rattan said: "We plan to sell 4,500 units during next fiscal and achieve a market share of 20 percent. Till March next year (2013) we are aiming to sell 1,000 units."
He added that the company invested around Rs 50 crore on the development of Traveller 26, as part of Rs 1,000 crore expansion programme for passenger and commercial vehicle segments.
First Published: Wednesday, November 07, 2012, 18:04