Chennai: Auto major Ford on Monday said its latest SUV Ecosport is being rolled out from its manufacturing facility at nearby Maraimalai Nagar.
The Chennai facility is the third of five plants where Ford EcoSport will be manufactured. Currently, the SUV is being produced in Brazil, China,and production would begin in Thailand, Russia, a company statement here said.
Ford India has made USD 142 million investment to produce EcoSport at the facility, which also produces its highly popular hatchback Figo, midsize sedan Classic, premium SUV Endeavour and premium sedan Fiesta.
After having a first hand account at its manufacturing facility today, Ford Motor Company President and CEO Alan Mulally said, "The EcoSport looks fantastic. The Chennai team, together with our supplier partners have done an outstanding job in delivering customers a great looking, fuel efficient, safe compact utility vehicle, at a very affordable price".
Ford would produce two million vehicles annually on its B-platform by 2015. As part of the One Ford plan, EcoSport is based on the company's B-platform.
"The EcoSport is a great example of Ford's dealership in the global shift to fuel-efficient and functional utility vehicles", Ford Group, Vice President and President Asia Pacific, David Schoch said.
According to IHS automotive, global small utility vehicle sales grew 154 percent between 2005 and 2012.
Ford India, President and Managing Director Joginder Singh, said, "We are on the verge of something exciting for Ford India. As you know the next game changer for us, and we believe it is not only a game changer for Ford in India, but we are going to set a new standard in the industry as well."
"As you know, our shipments have begun and our dealers are accepting bookings as we speak. So, we see a very clear milestone in the launch of Ecosport", he told reporters.
First Published: Monday, June 17, 2013, 20:49