New Delhi: Country's largest two-wheeler maker Hero MotoCorp Tuesday launched a new 125 cc motorcycle 'Ignitor', priced between Rs 55,900 and Rs 57,900 (ex-showroom, Delhi).
"Every new launch of Hero MotoCorp flows from a clear strategy to further consolidate its leadership position across segments. With 'Ignitor', we aim to bolster our presence in the growing deluxe segment," Hero MotoCorp Senior Vice President (Marketing and Sales) Anil Dua said in a statement.
With its features, the company is confident of attracting the youths towards this new bike, he added.
The company currently sells Glamour and Super Splendor in the 125 cc segment.
The Ignitor comes close on the heels of the first Hero branded scooter Maestro that was launched recently.
With this, Hero MotoCorp has launched three new models -- Impulse, Maestro and Ignitor.
"The company had showcased all these models at the Auto Expo in Delhi in January this year along with yet-to-be launched 110cc motorcycle 'Passion X Pro'," the company said.
PTI
First Published: Tuesday, July 03, 2012, 18:46