Mumbai: Utility vehicles major Mahindra & Mahindra Tuesday named its forthcoming SUV as NuvoSport, which will be rolled out in early April.
NuvoSport is based on the same new generation platform as the Scorpio but sport a bold and aggressive styling, the company said, adding the new vehicle is targeted at those leading an active, outdoorsy lifestyle.
Other details of the SUV such as engine capacity, power-train, price etc have not been revealed yet.
Pravin Shah, President and Chief Executive for automotive division at M&M expressed hope that NuvoSport will meet the needs.
"I am sure with NuvoSport, we will further consolidate our leadership in SUV segment and effectively address the entire gamut of customer segments across price points ranging all the way from Rs 4.5 lakh to Rs 25 lakh," he said.
NuvoSport has been designed and developed in-house by Mahindra design team, while its R&D has been done at the Mahindra Research Valley in Chennai.
Early January, the company had launched its first petrol engine-driven compact vehicle KUV100 in the Rs 7 lakh range and late last year a mid-segment unit called TUV300 under Rs 8 lakh range.
Throughout last year, the company has been reporting falling sales and with the UV 100 it made a big bet with a new territory of petrol powertrains.