Mumbai: Domestic auto maker Mahindra & Mahindra Wednesday said it is ramping up production of recently launched premium sports utility vehicle (SUV), the Rexton, by 500 units with an aim to lower waiting period.
"We expect the production to go up by at least 500 units in January. This will bring down the waiting period for the vehicle to an extent," M&M chief executive (automotive division) Pravin Shah told reporters here during an interaction.
The waiting period for vehicles like Quanto is currently around 4-6 weeks, while for Rexton it is 4-8 weeks, he said, adding Rexton bookings stand at 1,300 units by December last year.
"The demand for SUVs like Rexton, Quanto and XUV continues to be good. We have seen production going up... We increased Quanto production in December and see that happening in Q4 also so that the waiting period for the customers comes down," he said.
Launched in October last, Rexton is the first product launched by M&M from the portfolio of Korean subsidiary Ssangyong. At the time of the launch, the company had said it was aiming for a capacity of 5,000 units per annum.
Shah said the company would roll out two new products, a sub-4 metre Verito and Mahindra Reva NXR, the electric car, in the current quarter.
On the sales during the October-December period, he said the passenger vehicle segment posted a healthy growth of 33 percent on the back of new products being rolled out during the period.
In the four-wheeler commercial segment, the growth in the quarter stood at over 14 percent, added Shah.
First Published: Wednesday, January 2, 2013, 19:47