New Delhi: Even before its debut many touted the Maruti Vitara Brezza to be India’s biggest car launch of 2016 and it was only a matter of time that the compact SUV became one of the bestselling cars in its segment.
Three months since its Rs 6.99 lakh launch and the car has already leapt past the highest-selling SUV in the country, the Hyundai Creta by no lesser than 136 units during the month of May 2016. While the Maruti sold 7,193 units, its Korean rival was bought 7,057 times.
The Vitara Brezza had begun to breathe down the neck of the Creta from the month of April itself. After trailing by around 68 units in the first month of the 2016-17 financial year, the former finally sped past its closest foe in May.
Elsewhere in the Indian SUV space the home-grown SUV maker sold around 4,000 units each of its Scorpio, Bolero and the latest small car KUV100. The Ford EcoSport crossed the 3,000 sales figure last month, even after more than 48,000 of its units were recalled recently.
As for the Vitara Brezza, it has also proved to be Maruti’s knight in shining armour at a time when the automaker’s market-leading smaller cars – Alto and Swift, are witnessing a slight slump in sales. The Brezza, along with the Baleno, though, have ensured that the Maruti flag flies high.
The compact SUV has already garnered well over 70,000 bookings even as the waiting period has swollen to nine months. If Maruti can keep up the production volumes of the sub-4 metre SUV, there’s little doubt about the Brezza’s success story to continue.
Let us know your reaction to the Vitara Brezza’s success in the comments section below.