Zee Media Bureau
New Delhi: Country's largest car manufacturer Maruti Suzuki India on Tuesday launched the much-anticipated compact SUV Vitara Brezza at a starting price of Rs 6.99 lakh (ex-showroom Delhi).
With such tempting price and features, Brezza is set to compete mainly with the likes of Ford EcoSport and Mahindra TUV300 which are priced between Rs 7 lakh and Rs 10.65 lakh.
"We didn't have presence in one of the most key segments of the Indian market, that is the compact SUV. Vitara Brezza marks our entry into that segment," MSI MD & CEO Kenichi Ayukawa told reporters.
While bookings for the new model starts from today itself, deliveries will be by the end of the month, the company said.
Ayukawa further said, "Class leading features, personalisation, future ready safety, outstanding fuel efficiency and an attractive price are sure to endear Vitara Brezza to customers."
On the development of the new compact SUV, he said: "This is a work of Maruti Suzuki engineers using Suzuki's core technology and global development process."
The company claims that the new SUV delivers an outstanding fuel efficiency of 24.3 km per litre, "the highest in SUV category and 10-20 percent superior to existing models in the segment".
The vehicle is available only in diesel fuel and is powered by a 1.3 litre engine.