Zee Media Bureau
New Delhi: Country's largest car maker Maruti Suzuki on Tuesday launched its much anticipated compact SUV Vitara Brezza at a starting price of Rs 6.99 lakh (ex-showroom Delhi).
In a move that is set to kick off price war, the compact SUV has been competitively priced from Rs 6.99 lakh to Rs 9.68 lakh (ex-showroom Delhi).
The model will compete mainly with the likes of Ford EcoSport and Mahindra TUV300 which are priced between Rs 7 lakh and Rs 10.65 lakh.
The company informed that booking for the SUV has started today itself and that delivery would be done by the end of this month.
"We didn't have presence in one of the most key segments of the Indian market, that is the compact SUV. Vitara Brezza marks our entry into that segment," MSI MD & CEO Kenichi Ayukawa told reporters here.
The company claims that the new SUV delivers an outstanding fuel efficiency of 24.3 km per litre, "the highest in SUV category and 10-20 percent superior to existing models in the segment".
The vehicle is available only in diesel fuel and is powered by a 1.3 litre engine.
The Vitara Brezza generated a lot of buzz when it was unveiled in the 13th Auto Show in February.
Vitara Brezza is among the first of a new range of products in which the company's Indian engineers have played a bigger role in designing and development as parent Suzuki looks to enhance its base here.
Vitara Brezza is the second of the 15 new models that MSI will launch in the next five years as it aims to sell two million units annually by 2020.