New Delhi: Mercedes-Benz India Managing Director and CEO Peter Honegg will move to company headquarters in Germany due to personal and family reasons.
Honegg served in India for less than two years. Mercedes-Benz's Taiwanese operations head Eberhard Kern will replace Honegg from December 1.
Mercedes-Benz's announcement of relocating Honegg to its headquarters comes a day after the company said it is looking at introducing sub-Rs 20 lakh car in India.
"Due to personal, family reasons, Peter Honegg has announced his wish to return to Daimler Headquarters at Stuttgart. In recognition of his long tenure with Daimler, the company management has readily agreed to support Honegg," the company said in a statement Friday.
Accordingly Honegg will resume office in Daimler AG headquarters in December 2012, it added.
"Eberhard Kern has been chosen to take over as the Managing Director and CEO of Mercedes-Benz India, effective December 1, 2012," the company said.
Prior to this assignment, Kern has spent three decades with Daimler and has held various management positions in Mercedes-Benz headquarters, retail network as well as in its Russian operations.
"He is at present the head of Mercedes-Benz Taiwan," the statement said.
Honegg, who joined Mercedes-Benz India in 2011, yesterday had said the company would look at introducing models, including the A-Class, priced below Rs 20 lakh in its bid to regain number one spot in the Indian luxury car market.
The company, which will complete launching of products aimed to drive volumes in India by 2015-16, expects 40 percent of its entire product range to be priced below Rs 25 lakh in the next 5- 10 years. It is investing Rs 250 crore on new product line up till 2014.