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New Alto 800: Pre-launch bookings cross 6,500 units

Last Updated: Saturday, October 13, 2012 - 16:51

New Delhi: Buoyed by response to its upcoming new Alto, India's largest car maker Maruti Suzuki India is expecting to cross 10,000 units of bookings by the time the small car is launched next week.

"Despite the price remaining unknown to customers, who have not seen the car fully, we have received 6,500 bookings of the new Alto. At this rate, we are confident that it will cross 10,000 when we launch the car on October 16," Maruti Suzuki India (MSI) Chief Operating Officer (Marketing and Sales) Mayank Pareek told PTI.

The company had earlier this month opened pre-launch bookings of the new Alto that offers improved fuel efficiency of 22.74 kmpl, which is 15 percent higher than the previous model. Apart from its new design, it has also other features such improved gear shift and more leg room for rear passengers.

Sounding bullish on the new car, Pareek said: "The initial indication and response is very encouraging to us."

He, however, declined to put a number on how many units the company expects to sell per month.

Brokerage firm Prabhudas Liladher, which spoke to MSI's vendors and component manufacturers said the carmaker is aiming for a daily production of 800 units for the new Alto.


First Published: Friday, October 12, 2012 - 21:17
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