New Delhi: India's largest car maker Maruti Suzuki is gearing up to regain lost ground in the small car segment with the launch of a completely new version of its erstwhile best-selling model Alto on Tuesday.
The new version, called as 'Maruti Alto 800', is likely to be priced at around 2.5-3 lakh, allowing it to compete with Tata Nano and Hyundai EON.
The company will launch the all-new Alto 800 on Tuesday (October 16) and is set to replace the existing Alto as the company seeks to overcome tough market conditions, especially high petrol price and interest rates that have hurt small cars sales.
It is also offering CNG option in the new Alto 800.
The company is banking on Alto 800's improved fuel efficiency of 22.74 kmpl, which is 15 percent higher than the previous model, to be one of the key factors to create customer pull, apart from its new design and other features like improved gear shift and more leg room for rear passengers.
Let’s have a look at some of the interesting facts about new Maruti Alto 800.
: The car will come in six variants — three in CNG and three in Petrol.
: Petrol variant is expected to give a mileage of approximately 23 kilometre per litre while the CNG version will give a mileage of around approximately 31 kilometre per litre.
: Fashionable and trendy, the car is likely to sport stylish headlamps, better headroom and legroom.
: The car will come in six vibrant colours.
: The petrol version is likely to be priced between Rs 2.5 lakh and Rs 3 lakh while the CNG version will be priced between Rs 3 lakh and Rs 3.5 lakh.
Sales of the Alto have declined 34.83 percent in the April-August period to 89,000 units as compared to 1.22 lakh units in the year-ago period. The model has been MSI's best selling model for many years until Swift overtook it earlier this year.
Last year, the company had sold 3.08 lakh units of Alto and the year before it stood at 3.4 lakh units.
Hit by the declining sales of its smaller cars, specially Alto, MSI's share had gone down below 40 percent in the Indian passenger vehicles market which stood at 10,49,961 units in the April-August period this fiscal.
Launched in 2001, the Alto sold a total of 20 lakh units in the domestic market and exported another 2.47 lakh units.
MSI and its vendors have spent Rs 470 crore in developing the new Alto 800, which is based on the platform of the previous model.
With Agency Inputs
First Published: Saturday, October 13, 2012, 12:04