Nissan plans to treble domestic sales to 1 lakh units in FY14

Last Updated: Thursday, May 23, 2013 - 23:54

Mumbai: Nissan India on Thursday said it has set a target of nearly trebling local sales to one lakh units this fiscal from just 37,000 units last fiscal, and ruled out possibility of integrating its currently outsourced sales, service and marketing activities with itself.

The company also said as part of its aggressive posturing, it will launch four models this fiscal, including two variants, and one from its Datsun brand, apart from opening more dealerships and focusing on marketing.

The first launch could be as early as in July, the company said.

"Nissan India intends to sell as many as 1 lakh units in the domestic market this fiscal, even as we want to continue to improve our exports performance from here, which stood at 1.3 lakh units last fiscal," newly-appointed Nissan India Operations president and MD and CEO of Nissan Motor India Kenichiro Yomura told at a select media briefing here.

Yomura further said this ambitious target is part of the overall scheme of cornering 10 percent of the domestic passenger vehicles market by the turn of FY17.

When asked whether he will relook at the relationship with Hover Automotive, which has been handling the key functions of sales, after-sales service and marketing, he answered in the negative.

When pointed out that there have been reports of Nissan management being unhappy with the way Hover has been doing its job, he said "everybody is not perfect" and that there is no plan to either divorce them or the company taking over these key services.

He also said that outsourcing of such services has been a Nissan strategy including in China, where Nissan is the largest Japanese brand, and in the West Asain markets.

While in China Nissan has a 50 percent stake in the dealership network operating company, in West Asia, the entire process is outsourced, Yomura said.

He also ruled out picking up a stake in the Hover.


First Published: Thursday, May 23, 2013 - 23:54
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