Ola leads shared mobility; expands to 10 cities, slashes fares too
India`s largest transportation platform, announced the expansion of one of its fastest growing categories, Ola Share, to 3 new cities.
New Delhi: India`s largest transportation platform, announced the expansion of one of its fastest growing categories, Ola Share, to 3 new cities.
With the addition of Chandigarh, Jaipur and Ahmedabad, Ola Share - the country`s largest shared transportation platform - is now present in 10 cities.
The unprecedented success of the category has been facilitated by innovative technology solutions aimed at benefiting customers and driver-partners alike. Ola`s best-in-class `user matching algorithm` has resulted in maximum matching of users headed the same way, as well as `same route sharing` ensures Ola Share users don`t go out of their way as the cab picks up or drops other users sharing the same cab.As a result, the per kilometre fare for Ola Share has now been optimised to just Rs. 3.
Talking more about the development, Raghuvesh Sarup, CMO and Head of Categories at Ola, said, "Shared mobility is one of the key focus areas for Ola as it enables far reaching benefits like reduced pollution and congestion-free roads. We are constantly working to upgrade this experience for users as well as the driver-partners. The technology that we use to match users - `same route sharing` - ensures that a majority of our rides are fully occupied and the on-route deviation time is minimal. This helps Ola Share in becoming the most eco-friendly and pocket friendly ride, and also maximises earning opportunity to our driver-partners, as they are able to make the best use of their logged-in time by fulfilling more bookings.
"He further added, "With immense demand for Ola Share and improved matching rate, we have been able to bring down fares to as low as Rs. 3/km, making Ola Share more pocket-friendly than ever. We strongly believe that smart commuting options like Ola Share will play a significant role in furthering our mission of building mobility for a billion Indians."The reduced fare is applicable in all the 10 cities Ola Share is operational in.
While Bangalore, Hyderabad and Mumbai have emerged as top markets with some of the best `user matching algorithms` and minimal en-route deviation percentages; Delhi, Bangalore and Mumbai, lead the race in terms of volume of transactions per day.Ola Share has been steadily gaining acceptance and the number of people opting for shared rides on the Ola platform is on the rise.
In the last 8-10 months, Ola Share been able to able save upwards of 48 lakh kilograms of carbon emissions along with over 20 lakh litres of fuel as more and more people shared cabs. A recent unique two-week long campaign called #Doyourshare; accounted for savings of over 1200 tonnes of carbon emissions in just three metros - Delhi, Mumbai and Bengaluru.