New Delhi: Tata Motors on Thursday launched its next-generation 'Ultra' range of light commercial vehicle (LCV) in Kenya.
Tata Ultra range, which the company addresses as business utility vehicle, can cater to payloads ranging from 4-11 tonnes and engine capacities from 125-180 HP.
"Tata Ultra, launched today, is a result of extensive feedback from customers and an immersive study into the lives of drivers to better understand their expectations, and is thereby designed to fast track their businesses with superior all-round performance," Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors, said in a statement.
As a major player, Tata Motors is committed to shaping the industry in Kenya with latest global technologies, he added.
"Tata Ultra will help us address a larger commercial vehicle base and also enable customers upgrade to a new-age truck with new-age global specification," Naresh Leekha, Regional Head East Africa, Tata Africa Holdings, said.
The Mumbai-headquartered firm has already launched Tata Prima range of trucks in East Africa and South Africa last year.