Tata Motors to sell Nano merchandise on Ebay
Quotes

Tata Motors to sell Nano merchandise on Ebay

Last Updated: Friday, August 17, 2012, 20:39
 
 Comment 2
 
Tata Motors to sell Nano merchandise on Ebay
New Delhi: In an effort to popularise its Nano brand, Tata Motors has entered into a collaboration with with shopping portal Ebay to sell various merchandise, including scale model, watches and pen drives, with the small car's badge.

"Ebay has a good reach in metros, Tier I and II cities and this collaboration will help us reach out to Nano fans, spread across the country," Tata Motors Head (Nano Product Group) Delna Avari said in a statement.

"This is the first time that a car brand will be selling its merchandise through Ebay.In," the auto maker claimed.

The Nano merchandise on Ebay includes Nano branded Titan watches and dry-fit T-shirts for men and women. Nano shaped pen drives, mouse, scale models, caps and key-chains among others can also be purchased from the portal.

Claiming that the Nano was one of the first cars in India to be booked online, the company said with this latest move, online marketing initiatives will reach the next level.

The company also said the Tata Nano Facebook page has a fan base of over 1.6 million.

"Tata Nano will conduct an online poll across all Tata Nano fans. A Tata Nano fan can vote for her favorite merchandise online and also stands a chance to win it too," the statement added.

PTI


First Published: Friday, August 17, 2012, 16:44


Comments


comments powered by Disqus
John Kery with Indian Biz Honchos
John Kery with Indian Biz Honchos
Honda Mobilio MPV
Honda Mobilio MPV
BRICS Annual Summit 2014
BRICS Annual Summit 2014
Tata Zest Standout Features: In Pics
Tata Zest Standout Features: In Pics
New car launches in July
New car launches in July
Contact Us : Privacy Policy : Legal Disclaimer
Copyright © Zee Media Corporation Ltd. All rights reserved