Zee Media Bureau
New Delhi: Tata Motors has announced that the new name for its yet-to-be launched hatchback Zica will be Tiago.
In February, the automobile major had invited suggestions on a new name for its hatchback which was earlier named Zica.
As Zika virus became an international emergency, the company announced that to empathise with the victims of the virus, will rename the new hatchback from its stable. The company initiated the process through crowd-sourcing activity -- #Fantastico Name Hunt, and sought suggestions from its fans and audiences around the world to share what they think should be the name of the car.
Finally Tata Motors chose three names-- Civet, Adore and Tiago--and from 37,000 plus names received in the contest run on social media, called for voting on the three names. It has finally zeroed in on the name Taigo.
The car was expected to be launched in January, but was pushed back due to whole renaming process.