Tata Tiago launched in India; price starts at Rs 3.2 lakh

Zee Media Bureau

New Delhi: Tata Motors launched its much awaited and much-delayed hatchback 'Tiago' in India on Wednesday.

The petrol variant of the car has been priced at Rs 3.2 lakh while the diesel hatchback will start at Rs 3.94 (ex-showroom price Delhi).

Mr. Butschek - CEO, @TataMotors, announces the prices of the #Fantastico Tiago for Mumbai & Delhi. pic.twitter.com/J4VtcVGnCX— Tiago Tata Motors (@tiagotatamotors) April 6, 2016

The hatchback is likely to compete with Hyundai i10 and Maruti Celerio.

The Company has already started accepting booking for the car. Lionel Messi is the global brand ambassador for the company’s Passenger Vehicle Business Unit.

Its stunning aesthetics & agile stance make the Tiago from @TataMotors truly #Fantastico. Book a test drive todayhttps://t.co/5NqmO7JiPW — Tiago Tata Motors (@tiagotatamotors) April 6, 2016

Customers above 18 years of age can book the Tiago either online or at any of the Tata Motors’ authorized dealership with a payment of Rs 10,000.

Tiago will add to Tata Motors' new model line up -- Zest and Bolt -- in its passenger cars portfolio besides the previous generation cars Indica Vista and the Indigo along with the new Nano.

It may be recalled that Tiago is the new name for the erstwhile 'Zica'. As Zika virus became an international emergency, the company announced that to empathise with the victims of the virus, will rename the new hatchback from its stable.

The car was expected to be launched in January, but was pushed back due to whole renaming process.