Tokyo: Car maker Toyota has said it doesn’t expect sales in China to fully recover before autumn this year as antipathy lingers toward Japanese brands.
Hiroji Onishi, Toyota’s China head, said that the firm’s original expectation was for sales to come back in half a year, but now its plan is to push harder after its new product introductions in the fall.
He added that the firm would be focusing more on inland areas and also the younger generation, the Japan Times reports.
Sales of Japanese cars in China plunged late last year after tensions escalated over ownership of islands known as Diaoyu in Chinese and Senkaku in Japanese.
The dispute led Japan’s automakers, including Nissan Motor Co. and Honda Motor Co., to cut profit forecasts and reduce output in China, the report said.
Toyota sales in China fell 4.9 percent to 840,500 vehicles last year, the first annual drop based on company figures stretching back to 2002, it added.
First Published: Monday, April 22, 2013, 16:18