Volkswagen unit Audi to buy Ducati
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Volkswagen unit Audi to buy Ducati

Last Updated: Thursday, April 19, 2012, 10:37
 
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Berlin: Volkswagen AG's Audi unit said Wednesday it will buy Italian high-performance motorcycle maker Ducati Motor Holding SpA from Investindustrial Group. The move gives VW another glossy brand to go with its Lamborghini, Bugatti and Bentley luxury auto makers.

Audi did not disclose the purchase price in announcing the deal. It said the acquisition was approved by the boards of directors of both Audi and parent Volkswagen.

Audi said the deal "will be completed as quickly as possible" once antitrust authorities have approved it.

Ducati, based in Bologna, has some 1,100 employees. Last year, it sold about 42,000 motorcycles and had revenue of some 480 million (USD 630 million).

The company's motorcycles race in the MotoGP and Superbike circuits. They are known for their lightweight construction and what the company bills as its L-twin engine configuration, with one cylinder nearly vertical and the other almost horizontal.

Audi CEO Rupert Stadler said in a statement that Ducati possessed "extensive know-how in high-performance engines and lightweight construction and is one of the most profitable motorcycle producers in the world."

Investindustrial Group said stakeholders Hospitals of Ontario Pension Plan and BS Investimenti also sold their stakes in Ducati to Audi.

Bureau Report

First Published: Thursday, April 19, 2012, 10:37

Comments

Have the Italians gone crazy????? Selling their best Motorcycle firm to those STUPID GERMANS who know nothing about Glamour,style exclusiveness Sell it and Ducati will become most undesirable brand VW will degrade Ducati What do they know about motorcycles They are limited till CHEAP cars like UP Whose price is much less than a Base Model Ducati-AMITEJ SINGH -INDIA
INSTEAD should have bought more practical mass-commuter bikes & scooters corps to be the real #1 The big sales profits and usefulness to the masses are the top priority criteria and to offer the best scooter to the best helper to grow is the prime criterion to fulfil instantly If uncaring, less sales results-Kum -Ahmedabad
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