Apple SVP says car is ''ultimate mobile device''

A senior Apple executive said developing a car would be the "ultimate mobile device" when asked about new products at a technology conference on Wednesday.

Ranchos Palos Verdes, Calif: A senior Apple executive said developing a car would be the "ultimate mobile device" when asked about new products at a technology conference on Wednesday.

In April, analysts at investment-research firm Sanford C. Bernstein issued a report that outlined several reasons why Apple may build a car that would compete with major automakers. Apple has not commented on the rumours, but Jeff Williams, senior vice president of operations, hinted at an Apple car on Wednesday when asked on stage what Apple would do with its $100 billion in cash.

"The car is the ultimate mobile device, isn’t it?" Williams said. "We explore all kinds of categories. We’ll certainly continue to look at those, and evaluate where we can make a huge difference."

Williams later said Car Play, Apple`s car-connected app, was so far the extent of Apple`s vehicle efforts.

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