Tata launched its all new Safari Storme, the next generation version of its iconic Safari on Wednesday. The company had lifted covers off the Storme during the Auto Expo 2012 in New Delhi earlier this year.
Storme has got the typical off roader style and looks very sturdy. The newest member of the Safari team looks fresher than its earlier version and has a new front look grill, side cladding and projector headlamps. The rear side has also got a new look.
“We were the first to introduce SUVs in India. We now leverage our experience and customer understanding, creating an ideal SUV for today’s motorists, who desire in their vehicle a perfect combination of versatility and luxury,” Tata Motors Managing Director Karl Slym said.
True, Tata had launched its first Safari in 1998 when the concept of a sports utility vehicle (SUV) was very new to India. Since then there have been series of modification done in the vehicle at regular intervals to cope with the ongoing market trends. The last modification before Storme was Safari DiCOR.
The new SUV is available in four variants, LX, EX, VX (4x2 and 4x4) and comes with a colour option of – urban bronze, sardinia red, pearl white, pearl champagne, astern black, arctic white, arctic silver. And it has been priced between Rs 9.9 lakh and Rs 13.66 lakh (ex-showroom Delhi price).Competitors
Tata is planning to storm the SUV segment with Storme which is flooded with many players like Mahindra & Mahindra, Toyota, Renault, Ford and Skoda.
Market favourites Mahindra & Mahindra are however sitting at top with their SUV models like Scorpio, Xylo and their latest entry Quanto. Incidentally, SsangYong Rexton was launched on October 17. This SUV is a co-venture of Mahindra and South Korean company SsangYong.
However, Indian SUV market has figured sales of 3.67 lakh units in 2011-12, a growth of 16 percent. This shows that the appetite for SUVs in India is increasing and Tata, with its new Safari Storme, has a good chance to draw in customers.
The terrain for SUV market is rough but Tata seems to be determined to give a good fight with this new Safari variant.
Karl Slym told during reporters during the launch event that, "in the next one year there will be six new offerings from us. It will be a mix of brand new models and refreshes.”Whats new in Storme
The new Safari has many new things to boast about. Though look wise it is interestingly similar to its earlier versions but Storme has many things that can tempt you to go for it.
The Storme is lighter than previous model and is expected to give a fuel efficiency of around 10km/litre in city and 14km/ litre on highways.
The SUV uses the same 2.2-litre DiCOR turbodiesel engine that is present in the current DiCOR and the Aria model. The vehicle will deliver around 140bhp and 320Nm of torque.
The new model has spare wheels tucked under the body unlike its other models giving the rear portion a clean look. The chrome strip and a grey-coloured band in the back give Storme a very appealing look.
The Storme at 4655mm long, 1965mm wide and 1922 high is 5mm longer, 47mm wider and 3mm lower than the older Safari.
Talking about the interiors, the SUV has enough of legroom, headroom and shoulder room to comfortably accommodate a family with ample luggage space.
The SUV also offers six airbags, ABS (Anti Lock Brake System) with ESC (Electronic Stability Control), EBD (Electronic Brake Distribution), Traction Control and Brake assist. Other safety features include parking sensors for better parking and fog lamps.
Safari Storme comes as a fresh option, especially when Mahindra has a huge portfolio in the highly competitive SUV segment.
First Published: Thursday, October 18, 2012, 00:48