Kochi: Polaris, World leader in off road vehicles, Friday said it was targeting to sell 100 million units by 2016-17 in India.
Polaris India was aiming to sell 100 million off road vechiles in India by 2016-17, Pankaj Dubey, country head (India) and Managing Director, told reporters here.
However, he declined to give any sales figures since the company, a wholly owned subsidiary of Polaris Industries Inc, launched its products in the country in September last year.
The vehicles were launched in Kerala market Friday with a price range starting from Rs 2.86 lakh. Geographically, Kerala has a wide variety of terrains that make the off road segment an area with a potential for exponential growth, he said.
Pointing that there was huge interest and business potential in the southern market, he said the vehicles have now been launched in all the southern states.
The specialised automobile market was at a nascent stage in India. Polaris' main aim was to sensitise the consumers and create a new market for the possible options available in recreational vehicles such as ATVs, RANGER, RZR Side-by-Side vehicles and snowmobiles, he said.
He said Polaris military vehicles were a true solution for easy movement in tough off road terrains like hills, forest, snow, desert and rocky land. There was also huge potential in tourism, agriculture, mining, forest patrolling and adventure.
These vehicles are used in Iraq and Afghanistan and the company had received lot of orders from the US army, he added.
The vehicles, including Sportsman ATVs, Ranger RZR, Snowmobiles, have so far been launched in 10 states.
First Published: Friday, May 25, 2012, 20:06