New Delhi: Polaris India has inked a partnership with Snapdeal to sell its off-road and commercial vehicles on the latter's platform.
Under the partnership, Snapdeal customers will now have access to an array of 18 Polaris automobile models.
"This association with Snapdeal makes us the first off-road vehicle manufacturer in India to foray into the burgeoning e-market space and we are very excited about this," Polaris India Managing Director Pankaj Dubey said in a statement.
Polaris India will offer its range of off-road vehicles on the Snapdeal platform besides selling its commercial vehicles and snowmobile online, the company said.
"This tie-up will provide an omni-channel sales platform through which we will be able to reach out to all the prospective customers who are currently outside the purview of our 75 plus Polaris touch points," Dubey said.
Polaris will be a huge hit among the Snapdeal customers coupled with the reliable and friction-less purchase experience offered by the company's motors platform, Snapdeal Senior Vice-President, Partnerships & Strategic Initiatives,Tony Navin said.