Apple took top prize in JD Power and Associates surveyed gadgets on the basis of customer satisfaction, and found the smartest and the dumbest gadgets: as customers rate them. While Apple got the top position in smart phones category, LG scored the highest in ‘dumb phones’. However, battery-life brought iPhones score closer to the rest of those3 in line.
iPhone topped marks in all the categories save in Battery
life, where it scored a below-average two out of five. The survey measures ease of operation (30% of final score), physical design (30%), features (20%), and battery life (20%). Apple's total score was a 791, above the industry average of 751, with RIM and HTC at 739 and 744, respectively.
As far as dumb phones, LG scored a high 772, with Samsung nipping at its heels with 759. Motorola tanked, which we all should have expected, with a far below average 659.
We should note, of course, that this survey does not include satisfaction with the wireless service provider at all, which we suspect would have brought the iPhone's scores down to Earth. But at the moment, the iPhone seems to be top dog.
First Published: Saturday, November 21, 2009, 21:28