: HCL Infosystems Thursday announced the re-launch of its desktop range 'Beanstalk' with three new high-end models priced Rs 40,000 onwards.
The announcement comes at a time when most PC makers are focussing on notebooks and other mobile devices to drive growth in the Indian market.
"Though the desktop sales growth in India
is low, it is not de-growing. The consumer still prefers to buy desktops for home use instead of a laptop, which is more personal. So, we decided to re-launch our Beanstalk range to target the new urban household," HCL Infosystems Executive Vice-President George Paul told reporters here.
The desktops are powered with Intel i3 and i7 processors, Windows 7 operating system, NVIDIA graphics cards and built-in Bose speakers.
"We are targetting the metros and tier-I cities with these products," he said.
The desktop market in India
is dominated by the unbranded sector. HCL has a 21 percent share in the branded desktop market in the country.
The three models -- Beanstalk Classic, Beanstalk Ultima and Beanstalk Xtreme -- are priced between Rs 39,990 and Rs 85,000. It also includes three-year comprehensive warranty and three years subscription to McAfee security software.
HCL will bundle Lifebox, a value-add pack of various content and applications, Beanstalk Ultima and Beanstalk Xtreme.
When asked about the potential market size, Paul said, "The offerings in the high-end segment are priced on an average at Rs 50,000. The industry sells about one lakh such units."
He, however, declined to comment on the sales target of the company with the launch of the new range.
About 12.7 lakh desktops units were sold in the October-December quarter of 2009 as against 14.58 lakh units in the previous quarter, a decline of 12.8 percent.
However, this was 14.6 percent higher compared to 11.09 lakh units sold in October-December 2008.
Notebooks sales, however, witnessed a 52.8 percent year-on-year growth at 6.93 lakh in Oct-Dec 2009 from 4.54 lakh units in the same period in 2008.
Paul said desktop sales in India
is expected to grow to 2.2 million units per year by 2012, from 1.8 million units currently.
First Published: Thursday, April 01, 2010, 19:39