92% China 'millennials' own smartphones: Survey

92% China 'millennials' own smartphones: Survey

Last Updated: Saturday, June 15, 2013, 22:13
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92% China 'millennials' own smartphones: Survey
Beijing: About 92 percent of Chinese in the 18-30 age group own smartphones, well above the global average of 67 percent, according to a survey.

Chinese millennials, or those born between the mid-1980s and late 1990s, are heavy users of technology, with most owning smartphones and preferring the Internet to communicate, a joint survey by Spain-based Telefonica SA telecommunications firm and the Financial Times newspaper said.

Government data show the nation has about 270 million people aged 18 to 30, state-run China Daily reported today, highlighting the results of the survey.

People born between the mid-1980s and late 1990s are considered millennials. They grew up with the Internet, and are heavy users of social networks, the report said.

The survey found that about 92 percent of Chinese millennials own smartphones. The global average for the same remains 67 percent.

"Clearly, millennials are the smartphone generation," Caspar Luyten, chief regional officer of Telefonica Asia said.

The country's position as the world's major smartphone maker, combined with its rapid growth, has fuelled smartphones' popularity, Luyten said.

China overtook the United States as the world's biggest smartphone market by shipments two years ago.

About 95 percent of mobile phones shipped in China will be smartphones by 2017 and the country will become one of the world's top smartphone markets after the US and the European Union in terms of penetration rate, the report said.

Domestic smartphone makers were among the first to see the business value of the nation's millennial population.

Yulong Computer Telecommunication Scientific Co Ltd, maker of Coolpad smartphones, has been among the most active in targeting the millennials.

Accounting for 11.6 percent of the smartphones sold in April, Shenzhen-based Yulong is the biggest domestic cell phone manufacturer by sales, according to Sino Market Research.

Most of Yulong's devices cost about USD 163, a widely accepted level for young buyers.

"When many smartphones sell at the same price as feature phones, it's easy for buyers to make the decision to purchase smartphones," Luyten said.


First Published: Saturday, June 15, 2013, 22:13


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