New York: Apple iPhone 5 broke all sales record with more than 2 million bookings in 24-hours of pre orders, the Cupertino based company said.
Apple unveiled the iPhone 5 on September 12 at the Yerba Buena Center for the Arts in San Francisco and opened up pre-orders on September 14.
According to reports, this is double the number of pre-bookings Apple received for iPhone 4S last year.
Philip Schiller, Apple's senior vice president of worldwide marketing said, “iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal."
On Friday, Apple ran out of its initial stock within a few hours of pre-order bookings.
"Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October," an Apple statement said.
The customers in US and several other countries are expected to get the device September 21.
The new version of the iPhone will support 4G LTE chipset and sport a bigger, refreshed 4-inch display. The iPhone 5 will be seen running on iOS 6 and will be available in markets soon.
iPhone 5 comes in either white and silver or black and slate, and will be available in the US for a suggested retail price of USD 199 for the 16GB model and USD 299 for the 32GB model and USD 399 for the 64GB model.