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Apple iPhone to dominate Oz smartphone market

Last Updated: Tuesday, September 10, 2013 - 13:54

Sydney: Apple's iPhone is reportedly set to dominate the Australian smartphone market this year.

According to Roy Morgan researchers, who surveyed 1900 people, found that 39 percent people plan to upgrade to an iPhone this year.

However, only 21 percent said that they will buy a Samsung phone and a meager 4 percent were inclined to HTC, reports.

The survey found that only 5 percent people wanted to upgrade to a Nokia device.

The research firm's head of media and communications, George Pesutto said that much of Apple's predicted success can be explained by the 'multiplier effect' whereby customers own several Apple devices which all work together and thereby encourage customers to stick with the company.

Pesutto said that the interest in buying new models might increase in the lead-up to the expected release of new iPhones on September 10, in which Apple is also speculated to introduce a low-cost version of its flagship product.


First Published: Friday, September 6, 2013 - 17:52
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