Agra: Taiwanese technology major Asus on Friday launched its 'ZenFone Zoom' in India for Rs 37,999, aimed at tapping the growing number of photography enthusiasts in the country.
The device, featuring the world's Thinnest 3X optical-zoom, claims to allow users to click DSLR-like photographs with its 13MP camera and 10-element HOYA lens.
"With Zoom, we are heralding a revolutionary new era for smartphone photography. Zoom delivers exceptional clarity and enables close-ups with up to 12X total magnification," Asus CEO Jerry Shen told reporters here.
The handset is powered by 2.5 Ghz quad core Intel Atom processor with 4GB RAM and 64/128 GB internal storage. It will comes with 5MP front camera and 3,000 mAh battery.
"Photography has become extremely important for today's smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device," he said.
Consumers in India are increasingly looking for devices that offer them world-class technology at competitive prices, he added.
Zoom will be available in India from January 22, 2016, on Flipkart and starting in February 2016 at Asus exclusive stores.